DESCRIPTION

Dough my Darling is a creative venture brought together by two friends and fellow Moms, with the initiative to put fun, intentional play kits in the hands of children to fuel their creativity and imagination. Sensory play kits encourage children to participate in open ended, free spirited play, bolstering inventiveness and fine motor skills.

The branding for these adorable kits was created to channel playfulness and whimsy, with organic shapes and muted, earthy tones. Supplemental design materials were created using a deconstructed version of the logo to mimic the freestyle arranging and movement achieved when the kits are 'in play'.